Brand Assets That slap.
No gatekeeping. Just grab and go. Everything you need to rep Trenches right.
The Vibe
Three pillars. One mission.
◆
Spray
Deploy capital. No hesitation.
⚡
Play
Gamified yield. Actually fun.
▲
Earn
Real returns. No BS.
Visual Identity
Color Palette
Acid Green
#00FF66CTAs, accents, highlights
Deep Black
#060606Background
Card Black
#0a0a0aCards, sections
Border Gray
#1a1a1aDividers, borders
White
#ffffffPrimary text
Gray
#a0a0a0Secondary text
Typography
Aa
Space Grotesk
Headlines, display text
Weights: 400, 500, 600, 700Aa
Inter
Body text, UI elements
Weights: 400, 500, 600Messaging Playbook
| Instead of... | Use... | Why? |
|---|---|---|
| Invest | Spray | Active, platform-native |
| Returns | Yield | DeFi terminology |
| Guaranteed | Targeted | Compliance safe |
| Risk-free | Protected | Accurate but reassuring |
| Easy money | Smart capital | Professional tone |
Platform Kits
Twitter/X
Specs
- 1600x900 images
- 280 char text
- Thread-friendly
Best For
Announcements, threads, memes
Specs
- 1080x1080 square
- 1080x1920 stories
- Reels 9:16
Best For
Visuals, stories, Reels content
Specs
- 1200x627 images
- Long-form OK
- Professional tone
Best For
B2B, partnerships, thought leadership
TikTok
Specs
- 1080x1920 video
- 9:16 ratio
- 15-60s optimal
Best For
Tutorials, trends, viral content
Guardrails
Do This
- ✓Use Acid Green (#00FF66) for CTAs and highlights
- ✓Maintain the "dgen but smart" tone
- ✓Lead with benefits, not features
- ✓Show real numbers when possible
- ✓Keep it concise - attention is scarce
Not This
- ✗Promise guaranteed returns
- ✗Use "risk-free" language
- ✗Create false urgency ("limited time only!" unless true)
- ✗Overcomplicate the message
- ✗Copy other projects verbatim
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